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Internet in Belarus, May 2012

Author: Mikhail Doroshevich

24/07/2012

Research Time Period — May 2012
 
Numbers of internet users in Belarus: 4 301 612
Internet Penetration in Belarus (15+) = 53,5%
Reach: 99,99%
Sample: 2138 / 42861
Web-sites in report: 193
 

Belarus Internet Audience, October 2010 - May 2012

Sex
Male: 49,37%
Female: 50,63%
 
Age

15-18
10,11%
19-24
20,63%
25-34
30,04%
35-44
19,40%
45-54
13,21%
55+
6,61%

 
Education

Unfinished secondary education
8,33%
Finished secondary education
12,04%
Vocational
27,88%
Unfinished high
13,13%
High
36,93%
MBA Degree
0,30%
Science Degree
1,38%

 
Martial Status

Single
39,56%
Not married but live together
7,10%
Married
43,89%
Divorced
7,94%
Widow (widower)
1,50%

 
Househlods

One person
11,20%
Two persons
24,94%
Three persons
31,42%
Four persons
24,07%
Five persons and more
8,36%

 
Occupation

Top-manager/director/owner
3,61%
Middle level manager / project manager
3,77%
Specialist / chief specialist
24,88%
Office Employee / Assistant
7,83%
Small business owner
3,41%
Creative worker, self-employed person, freelancer
1,88%
Technical or support staff
3,45%
Qualified worker, foreman
8,44%
Unqualified worker
2,53%
Military man, policeman
1,49%
Unemployed
2,33%
Student/Schoolboy
15,80%
Pensioner
3,49%
Housewife
3,91%
Other
13,18%

 
Monthly income

up to 60 USD
8,04%
from 61 to 120 USD
13,46%
from 121 to 180 USD
14,76%
from 181 to 250 USD
14,55%
from 251 to 400 USD
13,69%
from 401 to 600 USD
8,89%
more than 601 USD
5,01%
No income
10,39%
I don't know / don't want to answer
11,21%

 
City

Minsk
28,12%
Brest
7,13%
Vitebsk
7,72%
Gomel
8,61%
Grodno
5,74%
Mogilev
7,32%
Place with a population of more than 50 000
18,69%
Place with a population less than 50 000
16,68%

 
Region

Minsk Region
33,65%
Brest Region
15,01%
Vitebsk Region
14,55%
Gomel Region
13,90%
Grodno Region
10,27%
Mogilev Region
12,62%

 
How often do you use Internet

Every day
80,17%
3-6 times a week
12,93%
1-2 times a week
5,64%
1-3 times a month
1,26%

 
Where are you connected to the Internet often (multiple choice)

At home
92,96%
At work
30,90%
At school / University
6,66%
in a net cafe
3,71%
At friends/relatives
10,70%
Other places
9,61%

Type of connection

Broadband
68,29%
Dial-up
5,05%
Mobile CDMA/GPRS/EDGE/3G
12,13%
Wi - Fi
0,62%
Other
4,55%
I don't know
9,36%


Gemius - an international research agency, the leader and forerunner in the field of research of the internet and on the internet in Europe. The Company offers professional research solutions, analytical and advisory services, from site-centric and user-centric studies to technologically-advanced tools for studying internet user behaviour on chosen websites (gemiusTraffic), internet user socio-demographic profiles (gemiusProfile), the quality of WWW page usage (gemiusUsability) and the effectiveness of internet advertising campaigns (gemiusEffect). Gemius also conducts research related to subjects submitted by customers (gemiusAdHoc). Apart from the above mentioned research services, Gemius offers a study on the behaviour of users who view online multimedia content (gemiusStream) and a research tool for immediate measurement and presentation of all clicks made by internet users on a website (gemiusHeatMap).Gemius sets the standard for online audience and internet application measurement (gemiusAudience) in almost half of all European countries.

Gemius, established in Poland in 1999, is active in 20 countries in Europe and the Middle East.

In Belarus, Gemius is represented since 2008 and carries out statistical and marketing research per order, as well as initiative projects like e-commerce market studies, users' relation to various e-advertisment and measuring the Belarusian internet audience.

Research of the on-line audience gemiusAudience is carried out by Gemius on European markets since 2002. In Belarus it started in 2009 and is realised via the Cookie Panel technology. Gemius uses MASMI data as a source of offline information.

Useful links:

gemiusAudience - the official online audience measurement in Belarus
Gemius
Internet Audience in Belarus, gemiusPublisherIndex


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