Belarus Internet audience in March, 2009
Author: Mikhail Doroshevich
29/04/2009
Gemius Belarus has presented its fourth monthly review of Internet audience in Belarus (gemiusAudience). The internet audience in Belarus is 2,17 mln users (real users) 15 +.
The majority of users are men (55%).
45% are young people of 15-24 years old. People aged from 25 to 34 years old make 27% of the audience, 35-44 years old - 18%, and older than 45 years old - 10%
38,6% of internet-users live in Minsk, 8,0% - in Brest, 6,2% - in Vitebsk, 9,2% - in Gomel, 3,9% - in Grodno, and 7,9% in Mogilev.
42,7% live in Minsk and Minsk region, 13,8% - in Brest region, 13,2% - in Vitebsk region, 11,6% - in Gomel region, 6,1% - in Grodno region, 12,5% - in Mogilev region.
39% of the audience are married, 49% are not married, 5% - unregistered marriage, and 7% are divorced or widowed.
34% of users live in the families of 3 persons, 33% - 4 persons, 17% - 2 persons, more than 5 persons - 11%, 1 person - 5%
Students - 23,2%, specialists - 14,8%, engineers/workers - 11,2%, office workers - 7,2%, small entrepreneurs - 5,8%, top & middle level managers - 8,6%, unemployment - 6,8%, others - 22,7%.
According to income the audience is distributed in the following way: 20,4% - up to 500 000 BLR per month, 500 000 - 1 000 000 BLR- 24,5%, 1 000 000 - 1 500 000 - 16%, 1 500 000 - 2 000 000 - 5,0%, more 2 000 000 - 4,9%, no income - 17,5%, no answer - 11,6%
Reach - 20% . Sample size - 3968 persons. Number of real users from Belarus - 434 788 . All audience - 2 173 944.
gemiusAudience is the standard in online audience measurement across Eastern Europe. Developed by Gemius over the course of the past 6 years, gemiusAudience integrates offline research, site-centric measurement, pop-up surveying and user-centric measurement to provide media sellers, planners and buyers with online media planning data.
Useful links:
Gemius Belarus
Belarus Internet audience in February, 2009
Belarus Internet audience in January, 2009
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